Bizcast: Bits about books – In Conversation with Julie Hansen, Author, Look Me In The Eye
Julie Hansen is a virtual presentation expert and founder of the Selling On Video Master Class. She is the author of Sales Presentations for Dummies and ACT Like a Sales Pro, and the soon to be released, Look Me In the Eye: Using Video to Build Virtual Relationships.
In addition to a career in sales, Julie worked as a professional actor appearing in over 50 commercials, films, and television shows, including HBO’s Sex & The City.
- From her background as an on-screen performer, Julie Hansen is able to guide professionals in body language and acting for communicating the right signals. In today’s world of virtual meetings and over-the-camera sales, it is even more crucial to convey credibility, authenticity, and empathy. In this book, actors and performers provide insights on how to appear on camera and build relationships on video that can lead to greater sales, improved collaboration, and increased productivity.
- The book tells you how to talk to the camera to build eye contact, and strengthen relationships through gestures, and active listening. It tells you how to start thinking of the camera as your customer. It talks about how to engage in dynamic two-way conversations, and maintain engagement with your audience while managing slides, screens, participants, and tools.
- The book also dives deep into technical requirements, such as camera, background, lighting and sound. It also talks about a suitable wardrobe for the best appearance. And also, how to read body language.
These and more insights from the ground in this great episode of Bits About Books.
Run time – 39.02 mins.