Marco Barozzi, is the Founder of Expo Consulting, with experience of over three decades in the exhibitions and events industry. His journey began with key roles in prestigious companies like the Blenheim Group, Miller Freeman, and Reed Exhibitions. Later, he founded Expo Consulting, helping organizations succeed in the complex and dynamic world of trade shows and events.

Over the years, he has collaborated with numerous public institutions, SMEs, and event planners, sharing his expertise in trade show promotion, marketing strategy, project management, and exhibitor training. As the Country Manager of Fira Barcelona for the Italian market until 2022 and a faculty member of ICE/ ITA, he mentored numerous businesses and individuals helping them navigate the intricacies of the event marketing landscape.

If you are part of the sales and Trade Show professions and you are not doing it already — I strongly recommend that you follow him on LinkdedIn  and read his posts. They are insightful and actionable. Which is true for this book as well. Structured in Four parts – each part comes with appendices that enable you to implement the learnings immediately. This is his 2nd outing on Bits About Books after speaking with us about his previous book “Event Marketing at your Fingertips.” 

• Marco Barozzi discusses his book, “Global Partners—Building International Sales Networks for Trade Shows and Events: Strategy Governance and Long-term Value. He explains why partnerships are more than simply vendors or suppliers, and how agents can overcome the short-term goals of selling exhibition area to exhibitors, instead focusing on becoming long term partners who extend the reach of the exhibitor.
• Marco explains that agents who understand market locales and their own milieu can help extend the reach of exhibitors into new countries and areas by facilitating the interfacing between local customers and global sellers, because today the B2B world is Glocal, and everyone needs to extend into markets that have their own dynamics and nuances. This means that exhibitors must allow their partner agencies the leeway to act in a manner that best serves the local dynamic, even while remaining within a broad agreed upon framework.
• Marco believes that better reporting and feedback from all concerned stakeholders build stronger partnerships that create greater value for everyone in the long run, establishing stable and profitable relationships.

Run time – 00:54:59 mins.

Links for Subhanjan 

[email protected] 

https://www.linkedin.com/in/subhanjansarkar