The two books by Thomas J. Williams focus on real challenges faced by salespersons. Inspired by questions asked by participants in sales workshops, the...

Rob Hartnett’s “It’s All Possible” is a motivational book that aims to inspire people to dream bigger and reach higher goals through a four-step...

Stu is a Hall-of-Fame-nominated marketer and Wall Street Journal cartoonist and brings a unique perspective to marketing that involves creativity and utility. His second...

Catherine B. Roy’s book “Live from Your Heart and Mind” comes from 10 years of research in varied scientific fields. It aims to provide...

Diane Helbig ’s book dispels common myths about selling and closing sales. One of these commonly held beliefs is that everyone we meet is...

At the core is the attempt to understand the balance between product, customer and customer, while looking at long-term relationships. Instead of competing on...