Bizcast: Bits about books – In Conversation with Todd Caponi, author, The Transparency Sale
Based on a study by Northwestern University which showed that buyers trust a rating of 4.2 to 4.5 more than a perfect 5, Todd...
Podcast (bits-about-books): Play in new window
Bizcast: Bits about books – In Conversation with Thomas J. Williams, co-author, The Seller’s Challenge and Buyer Centered Selling
The two books by Thomas J. Williams focus on real challenges faced by salespersons. Inspired by questions asked by participants in sales workshops, the...
Podcast (bits-about-books): Play in new window
Bizcast: Bits about books – In Conversation with Rob Hartnett, author, It’s All Possible
Rob Hartnett’s “It’s All Possible” is a motivational book that aims to inspire people to dream bigger and reach higher goals through a four-step...
Podcast (bits-about-books): Play in new window
Bizcast: Bits about books – In Conversation with Stu Heinecke, author, Get The Meeting
Stu is a Hall-of-Fame-nominated marketer and Wall Street Journal cartoonist and brings a unique perspective to marketing that involves creativity and utility. His second...
Podcast (bits-about-books): Play in new window
Bizcast: Bits about books – In Conversation with Catherine B. Roy, author, Live from Your Heart and Mind
Catherine B. Roy’s book “Live from Your Heart and Mind” comes from 10 years of research in varied scientific fields. It aims to provide...
Podcast (bits-about-books): Play in new window
Bizcast: Bits about books – In Conversation with Tyler Menke, author, The Pirate’s guide to Sales
“The Pirate’s Guide to Sales- Getting from Why to Buy” by Tyler Menke is about strategic planning and analyses of sales processes to determine...
Podcast (bits-about-books): Play in new window