John Blaskey has generated hundreds of millions of pounds of new prospective business for his clients through face-to-face marketing. Global multinationals, national trade organizations, not-for-profits, and countless SMEs have benefited from John’s insights.

John’s key theme is persuading his audiences to stop hiding behind their screens – and engage with prospects. Engaging with our fellow human beings has proved to deliver far more long-term business relationships than via on-line methods. John’s content addresses how to identify real prospects, how to evaluate them, how to listen actively to their needs, how to align their messaging consistently, and how to take advantage of our universal connectedness.

From manufacturing display panels for exhibitors 40 years ago to disrupting conventional exhibiting norms, John is certainly unconventional. His calling today is to inspire and persuade any ambitious organization to create sustainable live marketing strategies, to differentiate themselves, and measure every aspect of their performance.

• In his second appearance on the podcast, John Blaskey expounds upon what exhibitors must do to derive maximum benefit from participating in Trade Shows. He explains that trade shows are a part of the larger continuum of marketing and communication, and that what determines the strategy for any event participation is dictated by larger goals of the organization.
• The opportunity cost of such participation is usually extremely high. So strategic planning must aim for collecting real leads rather than a large number of badge scans which have no value. Cautious qualification and targeted discovery can help to filter down the data collected at the end of the event to viable prospects. To achieve this end, John Blaskey has developed a rigorous methodology.
• As a consultant for exhibitors, he has also developed a questionnaire with sixty questions that not only helps him to understand his customers’ objectives but also allows them in turn to refine their goals and strategy. This also helps to objectively evaluate which events they should participate in, and which they should pass over.

Run time – 00:59:52 mins.

Links for Subhanjan 

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https://www.linkedin.com/in/subhanjansarkar