Listeners Choice Series#2 – Over the years that we have been bringing you stimulating conversations with Authors of breakthrough business, sales and personal development books some conversations resonated with the listeners of this podcast. For the next few episodes, we will bring you some of those conversations. (repeat from last recording)
My Conversation with Diane Helbig, author of Succeed Without ‘Selling’ took place while I was traveling through Bristol, UK. The era of hardcore selling is over and this conversation with Diane resonated with me because it was so focused on the buyer and the simple truth that hard sell is, well, hard. Enjoy.

George Brontén, Founder of Membrain – speaks with our host Subhanjan Sarkar on his book “Stop Killing Deals – How to Avoid Deadly Assumptions and Achieve Sales Excellence”.

The book talks about a single powerful strategy that contributes to maximizing sales, with emphasis on use case selling. There are several kinds of needs. Even if the buyer has done research, there are still needs that are not known by the buyer. Value can be created by servicing unknown needs as well.

Liz Wendling is a nationally recognized speaker, sales consultant, and author of 6 books. She speaks with our host Subhanjan Sarkar on her book “The Heart of Authentic Selling.”

T N Hari Heads HR in Big Basket and is a Strategic Advisor at ‘Fundamentum’. He speaks to our host Subhanjan Sarkar on his book “Sailing through a storm, Making a Crisis work for you”

Deb Calvert is President of People First Productivity Solutions and founder of The Sales Experts Channel. She speaks to our host Subhanjan Sarkar on her book “Stop Selling & Start Leading – How to make Extraordinary Sales Happen”.

Abhijit Bhaduri is the Founder & CEO of Abhijit Bhaduri & Associates. He speaks to our host Subhanjan Sarkar on his book “Dreamers and unicorns – How Leadership, Talent and Culture are the new Growth Drivers”

T N Hari Heads HR in Big Basket and is a Strategic Advisor at ‘Fundamentum’. He speaks to our host Subhanjan Sarkar on his book “Pony to Unicorn, Scaling a Startup Sustainably”.

Dhruv Nath is a Director with Lead Angels, an Angel Investor Company. He speaks to our host Subhanjan Sarkar on his book “Funding Your Startup and Other Nightmares”.