Authors talk about their books on Sales, Marketing, SAAS and Startups. What motivated them, why they chose this subject. And what we can take away from the book. Hopefully, a glimmer of wisdom that we can put to use.
In the world of Sales, Marketing and Business, new and innovative ideas and deep insights from data and experience are propounded by innovative thinkers and experienced veterans. More often than not, such wisdom is then encapsulated in books. Bits About Books talks to authors of books on breakthrough Sales, Marketing and Business.
Authors talk about the backstory- their experience and background, what motivated them, their specific insights and recommendations, why they chose their particular topic. And what we can take away from the book.
In Conversation with Ethan Beute, Author, Human-Centred Communication. He speaks to Subhanjan Sarkar in this episode on his book, Human-Centred Communication
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In Conversation with Shakti Leekha, Author of the book “Reimagine High Value Sales”. He speaks to Subhanjan Sarkar in this episode on his book.
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In Conversation with Tony Hughes, Co-Founder and Sales Innovation Director, Sales IQ Global. He speaks to Subhanjan Sarkar in this episode on his book, “Tech-Powered Sales”.
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Brad Jeavons, Principal Consultant SA Partners, and Author of the bestseller Agile Sales, Delivering Customer Journey’s of value and delight.
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Melissa Madian is the Founder and Chief Fabulous Officer at TMM Enablement Services Inc. and the author of the book – Enabler? I Hardly Know Her! How to Make the Sales Experience Not Suck.
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Dr. Kevin Gazzara, CEO of Magna Leadership Solutions., and Co-Author of the bestseller The Leader of Oz – Revealing the 101 Secrets of Marvelous Leadership for the 21st Century
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Stu is a Hall-of-Fame-nominated marketer and Wall Street Journal cartoonist and brings a unique perspective to marketing that involves creativity and utility. His second book, “Get The Meeting” is about getting a face to face meeting through contact marketing.
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Ramli John, Managing Director at ProductLed – speaks with our host Subhanjan Sarkar on his book “Product Led Onboarding – How to Turn Users into Lifelong Customers”.
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Listeners Choice Series#2 – Over the years that we have been bringing you stimulating conversations with Authors of breakthrough business, sales and personal development books some conversations resonated with the listeners of this podcast. For the next few episodes, we will bring you some of those conversations. (repeat from last recording)
My Conversation with Diane Helbig, author of Succeed Without ‘Selling’ took place while I was traveling through Bristol, UK. The era of hardcore selling is over and this conversation with Diane resonated with me because it was so focused on the buyer and the simple truth that hard sell is, well, hard. Enjoy.
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