PODCASTS FOR BREAKTHROUGH MARKETING
Interview based podcasts can change the way
you reach your market.
Podcasting is one of the fastest growing content marketing avenues today.
Of the total universe of 144 million podcast listeners in US alone, 16 million people are avid podcast fans (according to Nielsen’s Q1 2018 report, Nielsen Podcast Insights), and 62 million listen to podcasts weekly (according to The Infinite Dial 2019, a report by Edison Research).
Podcast listeners are loyal, educated, affluent, many of whom are Entrepreneurs, Directors and CXO level executives, making it an ideal medium to reach the right audience.
Andreessen Horowitz Podcast Ecosystem Report 2019.
Over the course of the last 10 years, podcasts have steadily grown from a niche community of audio bloggers distributing files over the internet, to one-third of Americans now listening monthly and a quarter listening weekly. Podcast listeners are consuming 6+ hours per week of podcasts and consuming more content every year."
The Indian Podcasting story that is unfolding follows a similar pattern. This offers an opportunity to the business community that comes once in a platform’s lifetime. The time for investing in Podcasts is now. It is the most economical medium to invest in todays digital media landscape. The best way to attract and retain your audience.
Done right, it is also one of the best known business lead generators.
At Business Podcast Network we help design, plan, produce, host and distribute podcasts for business organizations who want to tap into this newest marketing opportunity.
Invest in the newest medium to build your brand and connect with your customers.
- Podcasting is new in India, with a massive potential growth.
Podcasting offers the once-in-a-lifetime opportunity to capitalize on a medium just as it is about to burst out onto the marketing landscape.
- The time for investing in Podcasts is now.
Invest in the most economical medium in today’s digital media landscape.
Gain access to millions of listeners who consume audio content on the go.
- Podcasts offer a new way to listen to your content, on demand- anywhere, any time.
Podcasts are the best way to attract and retain your audience.
It is also one of the best known business lead generators.
- We design, plan, produce, host and distribute podcasts for business organizations who want to tap into this newest marketing opportunity.
Podcasts bring you :
Talentwise, the definitive podcast for CXO’s, Human Resource and Learning and Development leaders.
Bits about books
Authors talk about their books on Sales, Marketing, SAAS and Startups. What motivated them, why they chose this subject. And what we can take away from the book. Hopefully, a glimmer of wisdom that we can put to use.
The Buyer side chat
How do big buyers decide to buy? What motivates them? What are the checkboxes they tick? What is their institutional process of decision making? These and more covered in the comprehensive podcast on B2B buying. Sellers take note.
From the dreamers and visionaries who dared to think ahead. How they built their SAAS. Visions, Genesis, Struggles and Success. Brought to you every week by Pitch.Link, the buyer-seller engagement platform.