Bizcast: Bits about books – In Conversation with Ethan Beute, Author, Human-Centred Communication.
Chief Evangelist at BombBomb, co-author of Rehumanize Your Business and of Human-Centered Communication, and host of The Customer Experience Podcast, Ethan Beute has spent the past decade helping business professionals be more personal and human through simple video messages. He’s sent more than 12,000 videos himself. He also spent a dozen years leading marketing teams inside local television stations in Chicago, Grand Rapids, and Colorado Springs. He holds undergraduate and graduates degrees from the University of Michigan and UCCS in communication, psychology, and marketing. He lives in Colorado Springs with his wife and son.
- The author emphasizes the fact that automation is easy, and so we have become enamored by such technology. We believe we can measure the effects of deploying these new technologies. But if humans have to be served, then relationships and social skills become important. These cannot be objectively measured, but this is what will ultimately lead to success in all spheres, including selling.
- Digital pollution is the waste caused through digital means. A good example would be the number of uncalled mails and messages that we receive every day. While the intention may not be to cause harm, it however leads to wasted time and resources. Intent to cause harm such as the use of malware or ransomware is an extreme case and goes beyond mere pollution.
- At the same time countermeasures to battle spam and harmful content has also been growing. Gmail’s tab that segregates Promotional mail is an example of an early implementation of such a filter. With more of AL and ML taking over human functions, it becomes important to “teach” the machines the right values as well, which implies in turn empathetic human behavior in the first place.
These and more insights in this new episode of Bits About Books with Ethan Beute.
Run time – 49.09 mins.