Bizcast: Bits about books – In Conversation with Shakti Leekha, Author of the book “Reimagine High Value Sales”.
- Shakti Leekha has over two decades of leadership experience in starting and growing operations with various global fortune 500 companies like Philips, Johnson Controls, ABB, UTC & Bajaj Group. He is now associated with Tiemmers for APAC and ME. He is currently working as an independent director and mentor for Indosworldexim. Having seen the world of sales transform over the decades, he decided to chronicle his experiences in his book so that others may benefit from the vast experience he has gained while creating award-winning businesses under his leadership.
- The author emphasizes that in his generation, when they started their careers, there was no guidance in entrepreneurship. Sales and Marketing, he believes is in fact entrepreneurship, because it is about building a product and taking it to the market. His book, “High Value Sales”, thus fills a crucial gap in providing that mentorship and guidance that will help sales leaders take their product to market. And if the nation has to grow, sales must develop, because the economic wheel starts spinning from the sales function.
- The book highlights the fact that B2B selling is vastly different from B2C selling, which boils down to essentially, availability. But Organization to organization selling, as well as even Government to Government selling, faces many unique challenges. The many cases that the author relates in thebook from his own experiences, should help to guide sales leaders achieve high value sales.
These and more insights in this new episode of Bits About Books with Shakti Leekha.
Run time – 31.24 mins.