Bizcast: Bits about books. Listeners’ Choice 3 – In Conversation with Stu Heinecke, author, Get The Meeting
Listeners Choice Series#3 – Over the years that we have been bringing you stimulating conversations with Authors of breakthrough business, sales and personal development books some conversations resonated with the listeners of this podcast. For the next few episodes, we will bring you some of those conversations.
The Conversation with Stu Heinecke, author, Get The Meeting was one of the most entertaining and in a way – out of the box. His ideas seem larger than life but they work. If there is this meeting you must get – then this Episode is for you. Enjoy.
- Stu Heinecke’s second book “Get The Meeting” is about getting a face to face meeting through contact marketing.
- Contact Marketing tries to establish personal rapport with target prospects through research and appealing to personal interests thereafter. It uses personalized campaigns to reach high ranking executives and create alliances to win large deals.
- Stu is a Hall-of-Fame-nominated marketer and Wall Street Journal cartoonist and brings a unique perspective to marketing that involves creativity and utility.
These and more insights from the ground in this great episode of Bits About Books.
Run time – 53.14 mins.