Bizcast: Bits about books – In Conversation with Ramli John, Author, Product Led Onboarding – How to Turn Users into Lifelong Customers
- Ramli John’s book “Product Led Onboarding – How to Turn Users into Lifelong Customers ” defines key strategies in user onboarding. Appropriate onboarding is essential for acquisition, retention and user engagement with today’s tools and services. Such onboarding has to be led by the entire organization and not just by the product team.
- Onboarding fails due to lack of ownership, and lack of clear definition along with quantitative metrics and targets. The book helps to guide readers in creating definitions, metrics and targets to achieve exceptional user onboarding through a series of “Aha” or value moments at each touchpoint of the buyer journey, ending with the signal that the buyer is gaining meaningful value from the product.
- The EUREKA framework proposed by the author is a six-step framework that shortens the time-to-value (TTV) for successfully onboarding more users by delivering an effective, immersive, and seamless onboarding experience for new users through a holistic process, as well as using metrics such as Product Qualified, leads to refine success criteria and evaluate and optimize the onboarding path.
These and more insights in this new episode of Bits About Books with Ramli John.
Run time – 40.39 mins.