Bizcast: Bits about books – In Conversation with Dr Dhruv Nath, Co-Author, Funding Your Startup and Other Nightmares
Podcast (bits-about-books): Play in new window
- Dr Dhruv Nath is a Professor at MDI, Gurgaon, and a Director with Lead Angels, and an Angel Investor. He has been a consultant to the Top Management of several organizations such as Glaxo, Gillette, Nestle, Indianoil Corporation, Thermax, Bajaj Auto, etc., as well as to the Prime Minister of Namibia and the Chief Minister of Delhi.
- Dr Nath, while talking to many startup founders, realized that while there were many brilliant ideas floating around, not many knew how to raise funds or run a business. This inspired him to write the book.
- He draws many lessons from both success stories as well as failures. Usually, people do not want to talk about failures, but the author feels there are many valuable lessons to be learnt from these experiences as well.
- The authors propose the PERSISTENT framework as a key to building successful startups, as well as for fundraising. The framework looks at ten factors that can make or break a business.
These and more insights in this new episode of Bits About Books with Dhruv Nath
Run time – 44.49 mins.
Account Based Marketing Buyer Engagement Growth Hacking Handling Objections Lead Generation Marketing Product Led Growth Prospecting Sales Sales Executive Sales Funnel Sales Quota Sales Representative