• Stu Heinecke’s second book “Get The Meeting” is about getting a face to face meeting through contact marketing.
• Contact Marketing tries to establish personal rapport with target prospects through research and appealing to personal interests thereafter. It uses personalized campaigns to reach high ranking executives and create alliances to win large deals.
• Stu is a Hall-of-Fame-nominated marketer and Wall Street Journal cartoonist and brings a unique perspective to marketing that involves creativity and utility.

These and more insights from the ground in this great episode of Bits About Books.

Run time – 53.14 mins.