George Brontén, Founder of Membrain – speaks with our host Subhanjan Sarkar on his book “Stop Killing Deals – How to Avoid Deadly Assumptions and Achieve Sales Excellence”.

The book talks about a single powerful strategy that contributes to maximizing sales, with emphasis on use case selling. There are several kinds of needs. Even if the buyer has done research, there are still needs that are not known by the buyer. Value can be created by servicing unknown needs as well.

Liz Wendling is a nationally recognized speaker, sales consultant, and author of 6 books. She speaks with our host Subhanjan Sarkar on her book “The Heart of Authentic Selling.”

T N Hari Heads HR in Big Basket and is a Strategic Advisor at ‘Fundamentum’. He speaks to our host Subhanjan Sarkar on his book “Sailing through a storm, Making a Crisis work for you”

Deb Calvert is President of People First Productivity Solutions and founder of The Sales Experts Channel. She speaks to our host Subhanjan Sarkar on her book “Stop Selling & Start Leading – How to make Extraordinary Sales Happen”.

Abhijit Bhaduri is the Founder & CEO of Abhijit Bhaduri & Associates. He speaks to our host Subhanjan Sarkar on his book “Dreamers and unicorns – How Leadership, Talent and Culture are the new Growth Drivers”

T N Hari Heads HR in Big Basket and is a Strategic Advisor at ‘Fundamentum’. He speaks to our host Subhanjan Sarkar on his book “Pony to Unicorn, Scaling a Startup Sustainably”.

Dhruv Nath is a Director with Lead Angels, an Angel Investor Company. He speaks to our host Subhanjan Sarkar on his book “Funding Your Startup and Other Nightmares”.