Bizcast: Bits about books – In Conversation with Ted Olson, Author, “Feel Good About Selling”
Ted Olson is the author of Feel Good About Selling – a book written to help people feel good about selling and to avoid the bad habits that hurt sales. He has trained thousands of salespeople from all different backgrounds and industries. He uses his sales experience to help individuals and organizations with sales, sales enablement, sales training, demand generation and marketing. He’s built sales teams that have broken every record at their respective company. He’s created a unique sales framework and methodology called, PEP, which stands for Positioning, Exploring, and Presenting. PEP offers a flexible approach based on core selling principles for anyone in sales – whether they like selling or not.
- Selling today advocates using hard tactics to somehow close the deal. Salespeople employ manipulative sales tactics and toxic behaviour to be able to reach targets. This book takes a deep look into what is wrong with today’s sales models and espouses moving away from such negative approaches to selling.
- “Feel Good About Selling” will empower salespersons to sell with empathy and feel good in the process. Whether you’re an individual or leading a large sales team, this book shines a light on an honest sales approach sans gimmicks or “sales tactics”.
- This unique three-step sales approach rejects the common high-pressure tactics and rigid sales methodologies in use today, focusing instead on building trust and confidence, ultimately leading to winning life-long customers.
Run time – 55.21 mins.