• In “What Your Customer Wants and Can’t Tell You”, the author Melina Palmer uses research in behavioral economics to understand and explain why people buy. Collected from insights gathered over years of producing her podcast, The Brainy Business, Melina demonstrates how to avoid cognitive biases that lead to errors in judgment.
• The Brainy Business started with understanding the psychology of why people buy and later expanded to include the psychology of why employees buy-in. The author’s aim is to help companies understand psychology so that they can communicate in a more people-friendly or brain-friendly way that is ultimately more effective.
• Most importantly, she says, our brains don’t really work the way we think they do, that is, the assumption of rationality. Before we start creating models that can be applied, it is important to understand the theoretical concepts behind behaviors and habits, which can then be used as a base for building a corporate strategy that drives results.

Run time – 65.47 mins.