Bizcast: Bits about books – In Conversation with Stu Heinecke, Author, “How To Grow Your Business Like A Weed”
Dubbed by the American Marketing Association the “Father of Contact Marketing,” Stu Heinecke is a Wall Street Journal cartoonist, hall of fame-nominated marketer, and the bestselling author of “How to Get a Meeting with Anyone” and “Get the Meeting!” Stu is also the founder of Cartoonists.org, a group of WSJ and New Yorker cartoonists who donate their art to help charities raise funds.
- Weeds are resilient and aggressive and propagate even amidst the most difficult of conditions. The author examines their behavior, and what enables them to perform so well. While we do look at weeds as impediments, and we would like to remove them, they come right back. This property of being resilient, however, should be a desirable quality for businesses. Stu Heinecke develops a model for business growth based on the strategies used by weeds to propagate.
- The book dives deep into the weeds model and expands on insights gathered from business leaders, government functionaries, and stars from the world of entertainment. It goes on to explain the W.E.E.D.S. model that can help businesses grow, expand, dominate, and defend.
- Stu Heinecke develops strategies such as Seed Pod Strategy, Seed Strategy, Thorn Strategy, Soil Strategy, Root Strategy, and so on, each aimed at achieving a certain objective. For writing the book the author also had to learn about the biology, nature, environment, and life cycle of weeds in general, as well as specific weed plants. The book is illustrated with some of these plants and gives a brief introduction to these plants.
Run time – 55.02 mins.