Bizcast: Bits about books – In Conversation with Radhika Dutt, Author, “Radical Product Thinking”
Radhika Dutt is the author of Radical Product Thinking: The New Mindset for Innovating Smarter which has been translated into several languages including Chinese and Japanese. She is an entrepreneur and product leader who has participated in five acquisitions, two of which were companies that she founded. She advises organizations from high-tech startups to government agencies on building radical products that create fundamental change. She is currently an Advisor on Product Thinking to the Monetary Authority of Singapore and serves on the board of the independent publisher, Berrett Koehler. Radhika has built products in a wide range of industries including broadcast, media and entertainment, telecom, advertising technology, government, consumer apps, robotics, and even wine. She graduated from MIT with an SB and M.Eng in Electrical Engineering and speaks nine languages.
- Radical product thinking demolishes the commonly tested model of keeping on trying to build new products until one just clicks and becomes accepted by the market. This mentality was promoted by the VC culture. It propounded the ‘fail-fast’ model, which rests on the idea of trying out products rapidly, and if they don’t work, you simply move on.
- Radhika’s idea of Radical Product Thinking is the very antithesis of this idea. In her model, it starts by defining a problem, and clearly articulating why the problem is absolutely essential to solve- in other words why the status quo is unacceptable. Only then should one try to envision a product that can try to solve that problem, and that is how the product definition comes about. We must think of the product as a mechanism to create change.
- The book started initially with a toolkit and a framework for defining products and market fit but went on to become a book when the author realized that the framework needed a “voice-over” to make it more accessible to audiences. The book goes on to cover a large range of issues to do with leadership and company culture as well, which are, according to the author, all based upon defining the purpose of the organization in terms of what it solves.
Run time – 51.33 mins.