Bits about books

Hosted BySubhanjan Sarkar

Authors talk about their books on Sales, Marketing, SAAS and Startups. What motivated them, why they chose this subject. And what we can take away from the book. Hopefully, a glimmer of wisdom that we can put to use.

Bizcast: Bits about books – In Conversation with Amos Schwartzfarb, Author, Levers, The Framework for Building Repeatability into Your Business 

Amos was born in the Bronx, NY and grew up in Fort Lee NJ.  At a young age, Amos started seeking adventure and pushing limits. While attending college at the University of Massachusetts in 1992 Amos fell in love with rock climbing which brought him to Northern California in 1993 and eventually a job packing boxes for Shoreline Mountain Project. While there Amos helped turn an old-school mail-order company into one of the first e-commerce companies which launched his career in the startup world.  After Shoreline, Amos went on to 6 other startups including,,, mySpoonful, Blacklocus and Joust where his responsibility was always directly related to figuring out product market fit, early sales and building sales organizations before moving over to the investor side as Managing Director of Techstars in Austin.  Now after over 70 seed stage investments, Amos has become one of the more active early-stage investors, via Techstars Austin in all of Texas.    

Amos Schwartzfarb
Amos Schwartzfarb
  • “Levers” provides a framework for building repeatability into your business by using a data-driven approach. It condenses the core essentials of growing the organization into five workshops that can be used by team members. 
  • The book helps you identify and move the levers that unlock growth and create predictability across every aspect of your business. It helps in finding product-market fit, and creates the alignment, clarity, and control that can maximize a company’s potential.  
  • Covering areas such as sales and marketing, product, operations, and finance, “Levers” will help organizations create a repeatable model for growth and bridge the gap between tactics and vision in businesses.

Run time – 42:15 mins.

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