Bits about books

Hosted BySubhanjan Sarkar

Authors talk about their books on Sales, Marketing, SAAS and Startups. What motivated them, why they chose this subject. And what we can take away from the book. Hopefully, a glimmer of wisdom that we can put to use.

Bizcast: Bits about books – In Conversation with Andrea Waltz, Author, Go for No! Yes is the Destination, No is How You Get There 

Andrea Waltz is the co-founder of Courage Crafters, Inc. and co-author of the best-selling book, “Go for No! Yes is the Destination, No is How You Get There”. For almost two decades, Andrea has been teaching people in virtually every business and industry how to think and feel differently about failure, rejection and the word, “no” to achieve their goals and dreams. 

A member of one of the highest regarded professional groups of women in sales, Women Sales Pros, Andrea is considered a top sales influencer online, featured on lists curated by Hubspot,, Live Hive and many others. The book, Go for No! reached #1 on Amazon’s “Sales & Selling” list in 2010, and has remained in the top 50 of ‘Sales’ books for the last 11 years. 

Andrea Waltz
Andrea Waltz
  • The “Go For No” strategy helps you to reprogram the way you think and feel about being refused, or told no. It empowers you to develop the courage to ask and be refused. This helps you to achieve outrageous sales and personal success.
  • At its simplest, the strategy requires you to set a target of how many refusals you must come up with in a day. So, you can start asking for what you want, and hear at least say, five refusals or “No”s. That fills your quota for the day. But in the process, you get around to asking more people— indeed, having the courage to ask.
  • Most people stop far short of asking as many people as possible in the fear of rejection, and this is how we short sell ourselves. “Go For No” helps you to overcome this barrier and achieve far higher success by accepting refusal as a part of the process.

These and more insights from the ground in this great episode of Bits About Books.

Run time – 39.48 mins.

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