Bizcast: SaaStories – In Conversation with Karthi Mariappan, Co Founder and CEO of Hippo Video
- Karthi, an alumni of University of Madras and XLRI Jamshedpur, was a part of Zoho since the days of AdventNet and has worked with them for 15 years. In 2016, Karthi founded Hippo Video and is heading Product Management, Marketing and Support.
- In this open conversation Karthi shares the backstory of how starting with a LMS and finding the need for video communication they approached Caltura who gave them a quote for processing videos and that brought out the fact video is expensive and it needs some technology intervention.
- Once the tool went public the use cases started coming in from users and prompted Hippo Video to create a Chrome Extension and the role that the Product Hunt launch played in the outreach. Kevin Williams and his role in the PH launch. It also gave valid use cases to emerge.
- What was the thrust of marketing to SMB’s in the US? The focus was in thought leadership, webinars, influencer marketing. Listen in to learn how Hippo Video cracked the market.
These and more Stats, Data and inside stories in this insightful episode of SaaStories
Run time – 45.26 mins.