John Blaskey emphasizes the importance of face-to-face marketing for building long-term business relationships. He advises organizations to engage in trade shows strategically, focusing on collecting viable leads rather than mere badge scans. His methodology includes a comprehensive questionnaire to refine clients’ goals and select appropriate events for participation.

In Conversation with Sujoy Cherian, Founder & CEO, Option 1 Group. He speaks to Subhanjan Sarkar in this episode about how Trade shows and events can deliver ROI.

In Conversation with Tom Gavazzi, Founder & CEO, WoomAI. He speaks to Subhanjan Sarkar in this episode about how Trade shows and events can deliver ROI.

In Conversation with Marco Barozzi, Founder, Expo Consulting. He speaks to Subhanjan Sarkar in this episode on how Trade shows and events can deliver ROI.

In Conversation with Miguel Neves, Editor-in-Chief, Skift Meetings. He speaks to Subhanjan Sarkar in this episode on how Trade shows and events can deliver ROI.

In Conversation with Kai Hattendorf, Partner, jwc. He speaks to Subhanjan Sarkar in this episode on how Trade shows and events can deliver ROI.

In Conversation with Marlys Arnold, Exhibit Marketing Strategist, Speaker, Author & Consultant, Trade Show Insights Blog/Podcast Host. She speaks to Subhanjan Sarkar in this episode on how Trade shows and events can deliver ROI.

In Conversation with Baptiste Boulard, CEO and Co-Founder, Swapcard. He speaks to Subhanjan Sarkar in this episode on how Trade shows and events can deliver ROI.

In Conversation with Enrico Gallorini, Co-Founder & CEO, GRS Research and Strategy. He speaks to Subhanjan Sarkar in this episode on how Trade shows and events can deliver ROI.

In Conversation with Vince Battaglia, President & CEO, TheTradeshowCalendar.com. He speaks to Subhanjan Sarkar in this episode on how Trade shows and events can deliver ROI.