In the world of Sales, Marketing and Business, new and innovative ideas and deep insights from data and experience are propounded by innovative thinkers and experienced veterans. More often than not, such wisdom is then encapsulated in books. Bits About Books talks to authors of books on breakthrough Sales, Marketing and Business.
Authors talk about the backstory- their experience and background, what motivated them, their specific insights and recommendations, why they chose their particular topic. And what we can take away from the book.
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T N Hari is a Strategic Advisor at Fundamentum, and heads HR at BigBasket. Saying No To Jugaad, The Making of BigBasket is his latest Book which he Co-authored with M.S. Subramanian He speaks to Subhnajan Sarkar on this latest Best Seller.
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Rand Fishkin is the co-founder and CEO of SparkToro. He’s dedicated his professional life to helping people do better marketing through his blogging, videos, speaking. He speaks to Subhnajan Sarkar on his book, Lost and Founder.
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Brant Pinvidic is an award-winning film director and veteran television producer of 300 television and film projects. He wrote ‘The 3 Minute Rule’ to teach how anyone can benefit from his ‘Inform and Lead’ model by Saying less and eventually getting more.
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Amos Schwartzfarb wrote Sell More Faster – a comprehensive playbook to identify product market direction and product market fit, models and best practices for sales funnels, pricing, compensation, and scaling.
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“The Pirate’s Guide to Sales- Getting from Why to Buy” by Tyler Menke is about strategic planning and analyses of sales processes to determine why customers buy our products and pursue targeted prospects to maximize efficiency in sales processes.
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“The Pirate’s Guide to Sales- Getting from Why to Buy” by Tyler Menke is about strategic planning and analyses of sales processes to determine why customers buy our products and pursue targeted prospects to maximize efficiency in sales processes.
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Based on a study by Northwestern University which showed that buyers trust a rating of 4.2 to 4.5 more than a perfect 5, Todd Caponi applied these same principles in B2B selling, with surprising results. His book, “The Transparency Sale”, embraces the idea of leading sales pitches with your flaws and handicaps, because buyers trust such pitches more.
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The two books by Thomas J. Williams focus on real challenges faced by salespersons. Inspired by questions asked by participants in sales workshops, the books tackle challenges of selling complex products and illustrate real situations.
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Rob Hartnett’s “It’s All Possible” is a motivational book that aims to inspire people to dream bigger and reach higher goals through a four-step possibility system. It is about shifting the mindset and setting higher benchmarks, rather than remaining at mundane levels. Rob looked at high-performance sportspersons to develop his framework.
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