Authors talk about their books on Sales, Marketing, SAAS and Startups. What motivated them, why they chose this subject. And what we can take away from the book. Hopefully, a glimmer of wisdom that we can put to use.
In the world of Sales, Marketing and Business, new and innovative ideas and deep insights from data and experience are propounded by innovative thinkers and experienced veterans. More often than not, such wisdom is then encapsulated in books. Bits About Books talks to authors of books on breakthrough Sales, Marketing and Business.
Authors talk about the backstory- their experience and background, what motivated them, their specific insights and recommendations, why they chose their particular topic. And what we can take away from the book.
Carl Gold is the Chief Data Scientist at Zuora, Inc. where he created the Subscription Economy Index and the data science behind Zuora’s Subscriber Insights. He speaks to Subhanjan Sarkar on his Best Seller “Fighting Churn with Data.”
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Cash Nickerson is one of the original thinkers. Cash is the Chairman of The Board and CEO at AKKA GROUP NORTH AMERICA. Cash is the author of six books, including Listening As A Martial Art and a delightful travel book A Texan in Tuscany. He speaks to Subhanjan Sarkar on his Best Seller “The Samurai Listener”.
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Dr. Benjamin Hardy is an organizational psychologist and bestselling author of
the latest Best Seller ‘Personality Isn’t Permanent. His blogs have been read by over 100 million people and are featured on Forbes, Fortune, CNBC, Cheddar, Big Think, and many others. He speaks to Subhanjan Sarkar on this latest Best Seller.
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Lisa Magnuson Founder of Top Line Sales and author of ‘The TOP Sales Leader Playbook: How to Win 5X Deals Repeatedly’ and two award winning books: The TOP Seller Advantage: Powerful Strategies to Build Long-Term Executive Relationships. She speaks to Subhanjan Sarkar on this latest Best Seller.
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T N Hari is a Strategic Advisor at Fundamentum, and heads HR at BigBasket. Saying No To Jugaad, The Making of BigBasket is his latest Book which he Co-authored with M.S. Subramanian He speaks to Subhnajan Sarkar on this latest Best Seller.
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Rand Fishkin is the co-founder and CEO of SparkToro. He’s dedicated his professional life to helping people do better marketing through his blogging, videos, speaking. He speaks to Subhnajan Sarkar on his book, Lost and Founder.
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Brant Pinvidic is an award-winning film director and veteran television producer of 300 television and film projects. He wrote ‘The 3 Minute Rule’ to teach how anyone can benefit from his ‘Inform and Lead’ model by Saying less and eventually getting more.
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Amos Schwartzfarb wrote Sell More Faster – a comprehensive playbook to identify product market direction and product market fit, models and best practices for sales funnels, pricing, compensation, and scaling.
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“The Pirate’s Guide to Sales- Getting from Why to Buy” by Tyler Menke is about strategic planning and analyses of sales processes to determine why customers buy our products and pursue targeted prospects to maximize efficiency in sales processes.
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