Bits about books

Authors talk about their books on Sales, Marketing, SAAS and Startups. What motivated them, why they chose this subject. And what we can take away from the book. Hopefully, a glimmer of wisdom that we can put to use.

Hosted BySubhanjan Sarkar

In the world of Sales, Marketing and Business, new and innovative ideas and deep insights from data and experience are propounded by innovative thinkers and experienced veterans. More often than not, such wisdom is then encapsulated in books. Bits About Books talks to authors of books on breakthrough Sales, Marketing and Business.

Authors talk about the backstory- their experience and background, what motivated them, their specific insights and recommendations, why they chose their particular topic. And what we can take away from the book.

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Bizcast: Bits about books – In Conversation with Todd Caponi, author, The Transparency Sale

Based on a study by Northwestern University which showed that buyers trust a rating of 4.2 to 4.5 more than a perfect 5, Todd Caponi applied these same principles in B2B selling, with surprising results. His book, “The Transparency Sale”, embraces the idea of leading sales pitches with your flaws and handicaps, because buyers trust such pitches more.

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