Bits about books

Hosted BySubhanjan Sarkar

Authors talk about their books on Sales, Marketing, SAAS and Startups. What motivated them, why they chose this subject. And what we can take away from the book. Hopefully, a glimmer of wisdom that we can put to use.

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In the world of Sales, Marketing and Business, new and innovative ideas and deep insights from data and experience are propounded by innovative thinkers and experienced veterans. More often than not, such wisdom is then encapsulated in books. Bits About Books talks to authors of books on breakthrough Sales, Marketing and Business.

Authors talk about the backstory- their experience and background, what motivated them, their specific insights and recommendations, why they chose their particular topic. And what we can take away from the book.

All Episodes

Bizcast: Marlys K. Arnold on her book, “Build a Better Trade Show Image”, in conversation with Subhanjan Sarkar

September 23, 2026 Subhanjan Sarkar 0 Comments

Marlys Arnold shares her extensive experience in trade show exhibiting, having guided numerous exhibitors over two decades. In her book “Build a Better Trade Show Image,” she emphasizes strategic planning for successful participation. She advises thorough research, effective booth staff training, and innovative approaches to enhance the trade show experience.

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Bizcast: Neha Raj on her book, “I Wrote a Book!”, in conversation with Subhanjan Sarkar

August 27, 2026 Subhanjan Sarkar 0 Comments

Neha Raj, author of I Wrote a Book!, share powerful insights with Subhanjan Sarkar in the latest episode

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Bizcast: R. Scott Gillum on his book, “The Hidden Buyer Journey”, in conversation with Subhanjan Sarkar

July 25, 2026 Subhanjan Sarkar 0 Comments

R. Scott Gillum, author of The Hidden Buyer Journey, share powerful insights with Subhanjan Sarkar in the latest episode

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Bizcast: Irene F. Lefton on her book, “Who Speaks for the Customer?”, in conversation with Subhanjan Sarkar

July 4, 2026 Subhanjan Sarkar 0 Comments

Irene F. Lefton, author of Who Speaks for the Customer?, share powerful insights with Subhanjan Sarkar in the latest episode

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Bizcast: David Homan and Noah Askin on their book, “Orchestrating Connections”, in conversation with Subhanjan Sarkar

June 18, 2026 Subhanjan Sarkar 0 Comments

David Homan and Noah Askin, authors of, Orchestrating Connections, share powerful insights with Subhanjan Sarkar in the latest episode

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Bizcast: Anders Boulanger on his book, “Engage First”, in conversation with Subhanjan Sarkar

May 14, 2026 Subhanjan Sarkar 0 Comments

Anders Boulanger, author of “Engage First”, shares powerful insights with Subhanjan Sarkar in the latest episode

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Bizcast: Todd Caponi on his book, “Four Levers Negotiating”, in conversation with Subhanjan Sarkar

April 18, 2026 Subhanjan Sarkar 0 Comments

Todd Caponi, author of “Four Levers Negotiating”, shares powerful insights with Subhanjan Sarkar in the latest episode

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Bizcast: Fred Copestake on his book, “Ethical Selling”, in conversation with Subhanjan Sarkar

March 24, 2026 Subhanjan Sarkar 0 Comments

Fred Copestak, author of “Ethical Selling”, shares powerful insights with Subhanjan Sarkar in the latest episode

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Bizcast: Donna McGeorge on her book, “Red Brick Thinking”, in conversation with Subhanjan Sarkar

March 2, 2026 Subhanjan Sarkar 0 Comments

Donna McGeorge, author of “Red Brick Thinking”, shares powerful insights with Subhanjan Sarkar in the latest episode

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