Marco Giberti is a successful entrepreneur and investor with over 25 years of intensive experience in media, technology, and the live events industry. He is the Founder and CEO of Vesuvio Ventures, where he works with startups, Venture and Private Equity investors, and corporate innovators serving as a coach, advisor, interim executive, board member, or angel investor (or a combination thereof). 

Marco is a Harvard Business School OPM Graduate, and member of YPO, the Young Presidents Organization and a frequent speaker at industry conferences.  

He is also a co-author of the best-selling books The Face of Digital focused on how digital technologies are changing the live events business industry and Reinventing Live about the “Always-On” future of live events. He is the host and speaker at the Leaderpass Business of Events Masterclass program. 

• Digital events became popular because of COVID. However, there is nothing more powerful than a face-to-face connection. This is why face-to-face events are back after COVID. They will not be on the same kind of rise as they did right after the pandemic as a bounce-back, but they are here to stay. 
• At the same time, ignoring the power of digital technologies would be unwise. Digital too is here to stay and can significantly aid events in garnering greater ROI. There are some great platforms for enhancing engagement as pre-event, and during-event tools, but nobody has yet cracked the post-event engagement and follow-up code. 
• An event is not just the responsibility of the organizer, but also the exhibitor or participant, along with media partners and other stakeholders who must all work together to create a platform that is more than just a three- or four-day event. It should become an entire platform where buyers and sellers can constantly engage with transparent visibility of metrics and communication.  

Connect with Marco Giberti: 

www.marcogiberti.com  

https://www.linkedin.com/in/marcogiberti

Marco Giberti’s Newsletter 

https://www.linkedin.com/newsletters/6891403652423127040

The Business of Events Masterclass: 

https://businessofevents.com/

Run time – 54:48 mins.