Bizcast: SaaStories – In Conversation with Moeed Amin, Founder & CEO, Proverbial Door.
Moeed Amin’s educational background is in Neuroscience, Law and Marketing. Armed with such diverse knowledge, Moeed proceeded to build Proverbial Door, an organization that can help businesses grow their sales significantly. He believes that all sales rely on a human to human contact and interaction, which makes neuroscience a core component of any buyer-seller transaction.
- Proverbial Door works with SME companies whose leaders are trying to attain extraordinary growth, by helping the founders understand what great sales is, and dispel the misconceptions about sales that has given the profession a bad reputation. Proverbial Door also helps to train sales professionals to achieve 120% consistently, year after year. Building trust and honesty, using the foundations of neuroscience, forms core parts of the training program.
- Moeed has research to back his claim that customer obsession trumps product obsession. Growth and customer success should be the focus of every person and department in the organization—not just the sales function. And one of the key focus areas in being able to make a sale is building trust with the customer. No sale is possible without the customer having complete trust of the seller.
- The problem is not that organizations are not dedicated, but they are running after the wrong vanity metrics. While organizations claim that they are indeed customer-focused, and have done their MVPs and product-market fit studies, founders are unable to describe their customer in detail. But to be customer oriented, founders must know the customer in sufficient detail to be able to describe them such that as if they themselves were the customer. And Customers must be described as individual human beings, not as target groups or organizations with certain needs.
These and more Stats, Data and inside stories in this insightful episode of SaaStories
Run time – 48.51 mins.