• The genesis of the W3 concept that originated while at Business.com – Who? What? Why? Who are the customers, what are they buying from us and Why are they buying from us? Three simple questions that provide clarity and allows the whole company to rally behind a singular objective.  
• How the book came about. What started as a list of 18 workshops resulted in 6 Blog posts that eventually became the chapters in the book.  
• How do you grow fast and get to repeatability in your growth – The criticality of defining the customers in narrow enough terms not only location and industry. How to add the needs of the company from a prioritization perspective – the roles and the specific part of the budgeting process.

These and more insights from the ground in this great episode of Bits About Books. 

Run time – 41.54 mins.