• Tyler Menke gathered experience in Medical sales over many years before deciding to write a “The Pirate’s guide to Sales”. He realized that most sales books were either entirely based on research, or on first-hand experience. He sought to bring a balance between the two ends of the spectrum. 

• The book blends selling concepts with real-world experience. The first part is about “voyage prep”, detailing out on strategic planning for the sale. 
• Next the sale is analysed in “The Six Points of Sail”. Finally, the book concludes with the “Burning of the Boats”. 

These and more insights from the ground in this great episode of Bits About Books.

Run time – 42.34 mins.