Aval Sethi, Head of Procurement at Embassy Services. Over 26 years of rich experience in multi-disciplinary areas of Procurement Transformation, Strategic Planning & Negotiations with a clear leadership focus on Driving Enterprise Value. He speaks to Subhanjan Sarkar on this episode on how B2B buyers actually buy.
Selling is really about buying. No deal can be closed by the salesperson- it is the buyer who closes the deal. In a world of increasingly empowered and enlightened buyers, the only way to sell is to understand the needs of the buyer and facilitate their process. Buyer Side Chat talks to buyers to know the mind of the decision maker. How do big buyers decide to buy? What motivates them? What are the checkboxes they tick? What is their institutional process of decision making?
Buyer Side Chat is the comprehensive podcast on B2B buying. Guests on our show are high profile decision makers who discuss their purchasing process and buyer cycles. We learn the dos and don’ts of creating the perfect sales pitch to grab the attention of decision makers. How to engage. What to communicate. And how to get a face-to-face meeting.