Selling is really about buying. No deal can be closed by the salesperson- it is the buyer who closes the deal. In a world of increasingly empowered and enlightened buyers, the only way to sell is to understand the needs of the buyer and facilitate their process. Buyer Side Chat talks to buyers to know the mind of the decision maker. How do big buyers decide to buy? What motivates them? What are the checkboxes they tick? What is their institutional process of decision making?
Buyer Side Chat is the comprehensive podcast on B2B buying. Guests on our show are high profile decision makers who discuss their purchasing process and buyer cycles. We learn the dos and don’ts of creating the perfect sales pitch to grab the attention of decision makers. How to engage. What to communicate. And how to get a face-to-face meeting.
All Episodes
In Conversation with Sharon-Drew Morgen, Owner, Morgen Facilitations, Inc. She speaks to Subhanjan Sarkar in this episode on how B2B buyers actually buy.
Read More
Podcast (the-buyer-side-chat): Play in new window
In Conversation with James Meads, Managing Partner, James Meads Consulting. He speaks to Subhanjan Sarkar in this episode on how B2B buyers actually buy.
Read More
Podcast (the-buyer-side-chat): Play in new window
In Conversation with Helen Mackenzie, Director, Vladcat Enterprises Ltd. She speaks to Subhanjan Sarkar in this episode on how B2B buyers actually buy.
Read More
Podcast (the-buyer-side-chat): Play in new window
In Conversation with Thomas J. Williams, Founder & Chairman, Strategic Dynamics Inc. He speaks to Subhanjan Sarkar in this episode on how B2B buyers actually buy.
Read More
Podcast (the-buyer-side-chat): Play in new window
In Conversation with Tania Seary, Founder, Procurious. She speaks to Subhanjan Sarkar in this episode on how B2B buyers actually buy.
Read More
Podcast (the-buyer-side-chat): Play in new window
In Conversation with Scott McNicholas Regional Manager – South East England & London of BSI. He speaks to Subhanjan Sarkar in this episode on how B2B buyers actually buy.
Read More
Podcast (the-buyer-side-chat): Play in new window
In Conversation with Lora Cecere, founder of the research firm Supply Chain Insights. She speaks to Subhanjan Sarkar in this episode on how B2B buyers actually buy.
Read More
Podcast (the-buyer-side-chat): Play in new window
In Conversation with Philip Ideson is the Founder and Managing Director of Art of Procurement. He speaks to Subhanjan Sarkar in this episode on how B2B buyers actually buy.
Read More
Podcast (the-buyer-side-chat): Play in new window
In Conversation with Slav Vasilevski, Digital Procurement and Sourcing Transformation expert. He speaks to Subhanjan Sarkar in this episode on how B2B buyers actually buy.
Read More
Podcast (the-buyer-side-chat): Play in new window
Apple Podcasts
Stitcher
Spotify
Blubrry
TuneIn
Google Podcasts
PocketCasts