Why do some applications gain a faithful following? Users from the world of commerce tell us why they are fans of a product. What’s great. What’s easy. And what could improve. We hear it from the Superfans.

Superfans is a podcast dedicated to creating loyal customers. We discuss how empowering the customer by educating them to use products and services reduces support costs and creates a pool of advocates who will vouch for the merchant. If you are aiming to grow your fan-base of loyal customers, and learn best practices from customer training advocates, this show is for you. Each episode features an interview with an executive or thought leader, discussing topics like: customer support and engagement, customer training, buyer empowerment, and more.