Authors talk about their books on Sales, Marketing, SAAS and Startups. What motivated them, why they chose this subject. And what we can take away from the book. Hopefully, a glimmer of wisdom that we can put to use.
In the world of Sales, Marketing and Business, new and innovative ideas and deep insights from data and experience are propounded by innovative thinkers and experienced veterans. More often than not, such wisdom is then encapsulated in books. Bits About Books talks to authors of books on breakthrough Sales, Marketing and Business.
Authors talk about the backstory- their experience and background, what motivated them, their specific insights and recommendations, why they chose their particular topic. And what we can take away from the book.
Enrico Gallorini explores the transformative power of live events in his book, “In-Person: A Journey Through the Unstoppable Evolution of Events.”
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The Trusted Advisor — Insights from Charles H. Green in conversation with Subhanjan Sarkar
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The Algebra of Sales and Persuasion— Insights from Brad David Ball in conversation with Subhanjan Sarkar
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Stu Heinecke on his book, “How To Get A Meeting With Anyone”, in conversation with Subhanjan Sarkar
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Insights from Peter Cohan on his book, “Suspending Disbelief”, while in conversation with Subhanjan Sarkar.
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Insights from Ted McKenna on his book, “The Activator Advantage”, in conversation with Subhanjan Sarkar.
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Insights from Geoffrey Burch on his book, “Resistance is Useless”, in conversation with Subhanjan Sarkar.
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Alistair Croll shares insights from Just Evil Enough while in conversation with Subhanjan Sarkar in this episode.
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Expert insights from Cold Call Algo, shared by authors Justin Michael and Charles Needham in dialogue with Subhanjan Sarkar.
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