A respected voice in the industry, Marlys frequently contributes to top publications and podcasts, in addition to hosting the highly regarded Trade Show Insights blog and podcast. She’s also the creative mastermind behind the Exhibit Marketers Café, an online hub for learning.

• Marlys Arnold discusses the state of the Trade Shows Industry and its evolution with technology changes. She talks about how her podcast also reflects that evolution, while its core focus and identity have remained consistent through industry changes over the years.
• Marlys discusses how the industry failed to sustain virtual elements post-pandemic, losing inclusivity for those unable to attend in person—highlighting a persistent “either-or” mindset instead of embracing hybrid as an enhancement. She also advocates for the availability of event elements through platforms post-event, enabling better access.
• Marlys suggests shifting from transactional exhibiting to experience-driven engagement—encouraging storytelling, real-world demonstrations, and attendee-focused interactions to build long-term relationships, and promoting innovative interactions geared for the new Gen Z attendees, who are much more introverted than the earlier generations.

Run time – 00:46:19

Links for Subhanjan 

subhanjan@pitch.link 

https://www.linkedin.com/in/subhanjansarkar

Links for Marlys Arnold:

Award-winning author of:
   – Build a Better Trade Show Image – https://www.exhibitmarketerscafe.com/build/

   – Exhibit Design That Works – https://www.exhibitmarketerscafe.com/works/

Founder of the Exhibit Marketers Academy
 Host of the Trade Show Insights blog/podcast – https://www.tradeshowinsights.com/

Find me on Facebook – http://www.facebook.com/imagespecialist

Twitter – http://twitter.com/imagespecialist

LinkedIn – http://www.linkedin.com/in/marlysarnold

The post In Conversation with Marlys Arnold, Exhibit Marketing Strategist, Speaker, Author & Consultant, Trade Show Insights Blog/Podcast Host appeared first on Business Podcast Network.

• Baptiste believes that human connection is the core value of events, which is what led him to build Swapcard- a system that enables trade show participants to exchange contact information. Successful trade shows are built on facilitating meaningful networking between attendees and exhibitors, because exhibitors’ ROI—measured through qualified leads and connections—ultimately determines event growth, retention, and long-term industry value.
• Modern event success is driven by data and pre-event planning that can boost engagement. Around 60% of networking and 40% of lead generation occur before events begin. Opening digital engagement platforms in advance enables attendees to plan and schedule interactions.
• In the very near future, AI and data will reshape event technology by automating matchmaking, planning, and operations, moving beyond simple engagement tools. AI assistants will recommend contacts and schedule meetings based on the floor plans of exhibition booths.

Run time – 00:55:45

Links for Subhanjan 

subhanjan@pitch.link 

https://www.linkedin.com/in/subhanjansarkar

The post In Conversation with Baptiste Boulard, CEO and Co-Founder, Swapcard appeared first on Business Podcast Network.

Enrico has dedicated his life to decoding the profound impact that in-person experiences at large human gatherings have on individuals, society, and the world at large. His most significant finding is the unique quality that only live events have, to inspire and drive human evolution. Through his research, he has uncovered remarkable and enduring patterns dating back to the very origins of humanity; insights that remain relevant today and will become even more vital in the future.

Described as a forward thinker with a rare intellect and a distinguished expert in the events industry, Enrico is a Strategic Researcher specialising in Visitor Experiences and Author of the book: “In-Person: A Journey Through the Unstoppable Evolution of Events”.

He has captivated audiences across 20 countries, delivering keynote speeches at prestigious universities and international conferences, where he explores the transformative power of in-person events.

Enrico brings a unique blend of business intelligence, creativity, positivity and passion to the Human-to-Human industry.

• Today, time is the scarcest resource. Enrico Gallorini believes that organisers should intentionally design tiered packages that cater to attendees’ limited time through curated journeys, better matchmaking, and moments of meaningful interpersonal connection. People are willing to pay higher prices for time-efficient, emotionally engaging experiences that go beyond run-of-the-mill experiences. Differentiated pricing can segment audiences, reveal new buyer segments, and generate actionable data intelligence for smarter event design and monetisation.
• Many touchpoints, such as registration lines and other waiting areas, waste emotional bandwidth and create uncertainty. Organisers should design these moments with clarity, presence, and engagement, so that waiting becomes part of the experience. Small human cues, rest spaces, and opportunities for reset elevate cognition, serendipity, and connection, ensuring that in-person time feels intentional, welcoming, and emotionally rewarding rather than chaotic.
• Enrico is critical of conferences that are ego exercises by sponsors or prioritise AV spectacle rather than speaker quality and preparation. He urges reallocating the budget toward credible speakers and meaningful formats. Likewise, exhibitors should staff booths with technical and domain experts—not just salespeople—so that visitors gain real insight, problem-solving value, and differentiated learning that justifies travelling to an exhibition.

Run time – 00:43:29

Links for Subhanjan 

subhanjan@pitch.link 

https://www.linkedin.com/in/subhanjansarkar

Links for Enrico:

You can order the book here – https://a.co/d/2ONITzr

GRS Research and Strategy (www.grsnet.it)

https://www.linkedin.com/in/enrico-gallorini

The post In Conversation with Enrico Gallorini, Co-Founder & CEO, GRS Research and Strategy 2 appeared first on Business Podcast Network.

His career in the trade show industry began 35 years ago at the Sands Expo in Las Vegas, and since the,n he has had several sales positions for Octanorm, Cort Trade Show Furnishings, beMatrix and TWI Logistics.

• Trade shows remain irreplaceably human, despite digital hype. Vince Battaglia says that virtual events and AI experiments since COVID proved limited for true deal-making. Physical shows rebounded quickly because buyers and sellers need trust, tactile product evaluation, and real conversations to commit to complex purchases. AI may enhance design, discovery, and promotion, but it cannot replace face-to-face relationship-building.
• Data accuracy and discoverability now shape industry growth. Vince highlights how fragmented, outdated show listings undermine exhibitor and attendee planning, while comprehensive, verified calendars unlock new market entry. Exhibitors also seek smaller regional and international shows they didn’t know existed. Reliable directories become crucial in such circumstances.
• Geopolitical shifts are redirecting supply flows and supply chains. Tariffs and trade uncertainty are pushing exhibitors and buyers to seek alternative suppliers and markets, changing where people exhibit and attend. This fragmentation creates both disruption and opportunity—new shows, near-shoring themes, and regional hubs emerging as companies reconfigure global sourcing strategies.

Run time – 00:45:36

Links for Subhanjan 

subhanjan@pitch.link 

https://www.linkedin.com/in/subhanjansarkar

The post In Conversation with Vince Battaglia, President & CEO, TheTradeshowCalendar.com appeared first on Business Podcast Network.

Her career was built backstage long before the spotlight. Anca came up through live production, calling shows, mixing audio, and leading technical teams under pressure, where decisions have real-time consequences. That hands-on foundation gives her rare credibility with both leadership teams and production crews, and informs her clear, no-nonsense approach to execution and strategy.

Today, Anca speaks globally on AI, event technology, and leadership, advising organisations on how to adopt AI in ways that support people, performance, and scale. She is also a competitive bodybuilder, bringing discipline, resilience, and mental focus from training into her work as a business owner and speaker.

What sets Anca apart is her ability to translate complex technology into confidence. She carries backstage trust onto the stage, elevates the professionals behind the scenes, and reminds audiences that great events and great businesses are built through care, judgment, and execution.

• Anca emphasises that the events industry is currently using AI primarily for efficiency and saving time on daily tasks, which is a tactical approach. This lags behind the broader enterprise world, where AI is leveraged as a strategic, transformative engine to reinvent operational models and gain a competitive advantage. For events to stay relevant, professionals must look beyond simply adopting tools and instead develop a comprehensive AI strategy. This strategy should align with broader business goals, address attendees’ desire for genuine connection, and use AI to enhance the entire event lifecycle—from planning to post-event follow-up—rather than just solving isolated problems.
• Technology alone cannot solve the core challenges of trade shows and events. Anca points out that many events fail to facilitate meaningful conversations, citing examples of poor booth engagement and follow-ups that occur months later. The real deficit, she argues, is often in human skills: curiosity, problem-solving, and the ability to be genuinely present. The industry needs to invest in training and intentionally staff booths with knowledgeable, engaged individuals who can provide value, even if it means directing a prospect to a competitor. In an AI-driven world, this “human factor”—character, creativity, and storytelling—becomes the key differentiator for creating memorable, effective experiences.
• While event technology has advanced dramatically in tracking data and attendee behaviour, the industry struggles to integrate these tools in ways that respect human psychology and capacity. Events often become overwhelming, with over-packed agendas leading to attendee fatigue and diminished retention. The future, therefore, lies in the thoughtful integration of technology to support— not replace— human-centric goals. This means designing for “permission-based engagement,” reducing digital distraction at booths, and using data to create more space for quality interactions. She stresses that success requires a mindset shift towards discipline and building habits that support intentional experiences, mirroring the approach she applies to health and fitness.

Run time – 01:18:52

Links for Subhanjan 

subhanjan@pitch.link 

https://www.linkedin.com/in/subhanjansarkar

Links for Anca Platon Trifan:

Speaker website:

https://ancaplatontrifan.me/

LinkedIn:

⁠https://www.linkedin.com/in/ancatrifan/⁠

Instagram:

⁠https://www.instagram.com/anca.platon.trifan

Instagram:

https://www.instagram.com/eventsdemystifiedpodcast

The post In Conversation with Anca Platon Trifan, Founder & CEO, Tree Fan Events Productions appeared first on Business Podcast Network.

Dr Seemiller received her Bachelor’s degree in Communication, Master’s degree in Educational Leadership, and a PhD in Higher Education. She serves as a professor in the Department of Leadership Studies in Education and Organisations at Wright State University.

• Dr Seemiller emphasises that Gen Z is profoundly values-driven and purpose-oriented, seeking meaning and connection in their education, work, and activities. She argues against the superficial stereotype that they are merely defined by technology use, noting instead that they are deeply motivated by passion, social change, and community involvement.
• Her research identifies a significant gap in Gen Z’s confidence and competence in face-to-face interpersonal skills, a trend that predates COVID-19. While they strongly desire in-person connection and experiences, they often lack the practised ability to network or engage in small talk, largely due to societal and educational shifts that provided fewer opportunities to develop these skills.
• Dr Seemiller advises that to engage Gen Z effectively, especially in contexts like trade shows and events, organisers must shift from offering purely informational content to creating unique, interactive, and connective experiences. The return on investment for this generation is not in accessing information they can find online, but in participating in transformative, communal experiences that foster genuine connections and cannot be replicated digitally.

Run time – 00:48:50 mins

Links for Subhanjan 

subhanjan@pitch.link 

https://www.linkedin.com/in/subhanjansarkar

The post In Conversation with Dr Corey Seemiller, Generational Researcher, Author and Speaker appeared first on Business Podcast Network.

• In this second special instalment, we continue our journey through the most impactful moments from our 2025 podcast season. This episode gathers a fresh selection of fundamental lessons shared by the thought leaders who joined us, offering a deep dive into the digital and human transformations currently redefining the world of trade shows and corporate events.
• Once again, we feature the voices of world-class experts who break down the most effective tactics for optimising brand presence and generating high-value connections. Through their testimonials, we explore how leading companies are adapting their strategies to stand out in an increasingly competitive market, sharing real-world experiences about what truly works in today’s business environment.
• This highlights focuses on providing practical tools to elevate your return on investment and perfect the logistics of large-scale events. From the use of emerging technologies to best practices in sustainability and attendee engagement, this episode serves as an essential guide for those looking to master the trends that defined 2025 and prepare successfully for the challenges of the coming year.

Guests in Order of first appearance:

Larry Kulchawik

Enrico Galorini

Carina Bauer

Tahira Endean

David Peckinpaugh

Vijay Sharma

Lorenzo Garbuzo

 Sooraj Dhawan

Marco Barozzi

Josiah Taulbee

Nancy Drapeau

Run time – 00:39:57 mins

Links for Subhanjan 

subhanjan@pitch.link 

https://www.linkedin.com/in/subhanjansarkar

The post Highlights of Conversations with Experts of the Billion Dollar Trade Show Industry, 2025, Part 2 appeared first on Business Podcast Network.

• This episode serves as a comprehensive recap, offering key highlights from a successful year of trade shows and events in 2025. We have compiled the most insightful moments from our distinguished guest lineup, creating a valuable resource for anyone involved in the trade show sector. Listeners can expect to revisit the essential discussions and expert analyses that defined the year’s conversations, providing a concise overview of the industry’s evolving landscape.
• We featured a star cast of industry experts throughout the year, including leading CEOs, seasoned event organisers, researchers, and marketing professionals. These specialists shared their extensive knowledge and front-line experiences, providing listeners with a unique, insider perspective on critical topics. Their collective insights cover the current state of the trade show industry, emerging trends, and future predictions, offering a wealth of information for both seasoned veterans and newcomers alike.
• The discussions went beyond mere industry overviews, diving deep into actionable strategies and best practices. Key segments are dedicated to maximising your return on investment (ROI) from events, effective networking techniques, and leveraging technology for better engagement. This episode distils these valuable takeaways, ensuring you gain access to the most potent advice and practical knowledge shared by our guests, and much more.

Guests in Order of first appearance:

Enrico Galorini

Sridhar Ranganathan

Lee Ali

John Blaskey

Steve Moore

Carina Bauer

Martin Kelly

Nancy Drapeau

Mathew Harris

Marco Barozzi

Run time – 00:36:36 mins

Links for Subhanjan 

subhanjan@pitch.link 

https://www.linkedin.com/in/subhanjansarkar

The post In Conversation with Experts of the Billion Dollar Trade Show Industry appeared first on Business Podcast Network.

Over the years, he has collaborated with numerous public institutions, SMEs, and event planners, sharing his expertise in trade show promotion, marketing strategy, project management, and exhibitor training. As the Country Manager of Fira Barcelona for the Italian market until 2022 and a faculty member of ICE/ ITA, he mentored numerous businesses and individuals, helping them navigate the intricacies of the event marketing landscape.

When not immersed in the world of events, Marco enjoys travelling, reading, listening to music, and spending quality time with family and friends. Macro says that these experiences inspire and fuel his curiosity for discovering new ideas and perspectives.

• Marco explains many of the issues that exhibitors need to understand before planning or embarking upon participation in a trade show or event. These include actions such as setting objectives, researching the pros and cons of particular events, and training staff to have the correct approach in the booth.
• At the same time, Marco says that exhibition organisers are often too obsessed with spaces and dimensions in a trade show, and do not pay enough attention to creating value for the exhibitor and the attendee. Marco advises that exhibitors should get better education about trade shows and take the help of consultants and specialists to create better engagement at trade shows.
• He also believes that only the very large and well-structured organisations are currently following up on visitors in the proper way. He discusses many other important trends, such as AI and its impact on the events industry.

Run time – 00:59:29 mins

Links for Subhanjan 

subhanjan@pitch.link 

https://www.linkedin.com/in/subhanjansarkar

Links for Marco Barozzi:

E-mail: mbarozzi@expoconsulting.it

Company website: www.expoconsulting.eu

X: @marco_mbarozzi

IG: @event_marketer57

LinkedIn: https://www.linkedin.com/in/marcobarozzi/

FB: https://www.facebook.com/marco.barozzi.39

Link to book – https://www.amazon.com/dp/B0F8VN4ZZQ?ref_=pe_93986420_774957520

The post In Conversation with Marco Barozzi, Founder, Expo Consulting appeared first on Business Podcast Network.

He has made notable contributions to the industry through the invention of many physical construction products, as well as digital hardware and software now widely used on construction projects.  

In addition to his day job as innovation manager for a large construction company, he runs two construction software startups in his off hours.  

• Steve is the first in the line of exhibitors who are slated to appear on the show. Steve is the founder of a startup that makes software for the construction industry. In this episode, he discusses his pre-show process, his engagement at the show and post-show follow-up for his trade show participation. 
• He talks about his social media and specifically LinkedIn marketing, and the measures of ROI and reasons for continuing to go to certain events. He also talks about how event organisers can improve exhibitor returns based on his personal experience at many events. 
• He discusses what he could have done better to maintain engagement with booth visitors and the new tools that make follow-up easier in the trade show industry. 

Run time – 00:50:12 mins

Links for Subhanjan 

subhanjan@pitch.link 

https://www.linkedin.com/in/subhanjansarkar

Links for Steve Moore 

LinkedIn profile of Steve Moore: https://www.linkedin.com/in/steve-moore-a1312113/

Our Website: https://www.intakt.app/ 

Our LinkedIn Page: https://www.linkedin.com/company/67203109/ 

The post In Conversation with Steve Moore, Founder, InTakt appeared first on Business Podcast Network.