Bizcast: Bits about books – Stan Peake on his book, “Never Sell Again”, in conversation with Subhanjan Sarkar
Podcast (bits-about-books): Play in new window
Stan Peake is an expert at unleashing potential one leader and one business at a time. Co-founder at FSQ Consulting Inc he has grown a team of over 40 executive coaches to help impact more leaders all over the world.
He holds a Graduate Certificate in Values-Based Leadership from Royal Roads University, an Executive Education in Sales Leadership from Queens University, and a diploma with distinction in Cognitive Behavioral Therapy from the Centre of Excellence. Most recently Stan completed an online certificate in entrepreneurship and innovation from Harvard Business School.
Author of 9 business books, including 7 bestsellers, Stan has spoken at conferences and coached entrepreneurs, executives and athletes from Victoria, British Columbia to Miami, Florida, and as far away as Switzerland and Australia. Stan’s TEDx talk, “Lasting Happiness is an Inside Job”, has over 114,000 views on YouTube. Stan has also been published in several magazines, newspapers, and blogs, like Entrepreneur Magazine and Bizztor Media.
While not coaching or speaking, Stan enjoys travelling and staying active with family and friends. He resides in Calgary, Alberta, Canada with his wife Maria, son Chase, and dog Zeke.

- Understanding the buyer’s perspective and how they want to be approached during the sales process is important. The concept of “discovery-based sales” focuses on asking questions, listening intently, and positioning your value proposition based on the buyer’s needs, goals, and pain points.
- There are three levels of listening: Level 1 (poor quality, focused on the listener), Level 2 (focused on the speaker), and Level 3 (focused on co-creating value). Understanding your ideal customer profile (ICP) and tailoring your approach accordingly is important.
- The 10-point “Never Sell Again” system, includes steps like identifying your ICP, defining your value proposition, networking, needs discovery, and positioning your offering as the solution to the buyer’s problems.
Run time – 51:46 mins.