Bizcast: Bits about books – In Conversation with Julia Nimchinski & Justin Michael, Authors, Reinventing Virtual Events
Julia is an entrepreneur, former CMO, and Editor/Founder of GTM mag. She’s the CEO & Co-Founder of HYPCCCYCL.com. Julia invented the world’s first GTM simulations where top B2B revenue leaders cross-train their skills with VCs. Julia has built and scaled several successful B2B projects and writes prolifically about disruptive GTM trends.
Justin Michael has set records over the past decade for full cycle revenue creation in cutting-edge AdTech/MarTech and SaaS startups, both as an individual contributor and global team leader – leading teams of field-based and inside sellers. Justin’s acclaimed sales pipeline creation methodology – The Justin Michael Method™ – is used by some of the most successful ventures globally and has driven 100s of Millions in the pipeline. He lives in California where he consults leading corporations on top-of-funnel revenue operations. He also received a prestigious 10X Award from a top 20, Tier 1 VC backed, Seattle Startup
- While we extol the virtues of “customer-centric” selling, the truth is, most of us do not know how to action this philosophy into a strategic operation. This book provides a framework to generate “customer-centric” activities that engage the customer rather than just trying to give information and subsequently sell them the product or service.
- The book dives deep into many concepts, such as the T-graph of marketing, and looks at areas of cross-training and synergy between marketing and sales. Since the two authors come from the two fields of sales and marketing, their teaming together to create exercises that engaged some of the biggest names in B2B sales paid off rich dividends in creating a platform and formulating a framework that really works to put the customer centre-stage.
- The book shows how to produce online experiences and go-to-market simulations that generate high levels of engagement and participation and transform product-centric pitches into innovative customer-centric events. The book is essential for founders, sales professionals, business owners, and marketing professionals. For more information visit https://reinventingvirtualevents.com/
Run time – 51.41 mins.