Bizcast: Bits about books – In Conversation with Dr. Cindy McGovern, Author, Sell Yourself
Known as the “First Lady of Sales®” Dr. Cindy McGovern has worked with major organizations for the last 18 years to not only help them grow but also turn their human capital into confident salespeople at every level of their company. Using tools from her Doctorate in Organizational Communication and years of consulting, Dr. Cindy developed sales cultures across various industries to change human behavior at a fundamental level. Her goal is to help people embrace their inner salesperson. Because everyone sells, every day, Dr. Cindy wants to be a resource to enable people to learn how to sell more effectively. With a business motto of “Grow Big or Go Home,” Dr. Cindy transforms businesses and individuals to increase growth and revenue.
Backed by an equally experienced team, Dr. Cindy is the face of Orange Leaf Consulting
- We are all selling ourselves, all the time. Our behavior in how we sell ourselves reflects on our brand. Most importantly, if we don’t define our own brand, others will define it for us. We are also constantly fighting the preconceived notions people have about us— and these preconceived notions often diminish the true value of our contribution.
- While “Sell Yourself” is a ubiquitous adage, people forget that the operative word in that phrase is “Sell, ” which most people are so afraid of. But the fact is that we are all selling, but using different terms to define that act of selling, such as “convincing”, “persuading”, or “getting buy-in”. The author believes it is imperative to classify this act of selling as it should be, as “Selling”, and her aim is to help people get over the disdain of ‘selling’.
- Most ordinary people, that is people who are not celebrities or social personalities, do not have a brand ‘plan’, which is why others assign a brand to them. The first step to selling your own brand is to find out what brand people have given to you already. This helps to plan what core words need to be in your plan to sell the brand that you wish to. The book takes readers through the process of rebranding themselves, if necessary, or branding better.
Run time – 34.09 mins.