Anuj Adhiya is the Growth Advisor at Globalwork and the author of ‘Growth Hacking for Dummies’. In the last couple of years, he has worked exclusively with early-stage startups as the first growth hire to align their processes and teams. He mentors startups at Harvard Innovation Labs, Seedstars and The McCarthy(s) Venture Network where he helps startups uncover their best growth opportunities and solve early challenges. He also mentors early startup employees at First Round Fast Track. 

• Anuj’s education has been in chemistry and biochemistry. It is by chance that he entered the world of growth. He wanted to create his first startup and decided he would have to learn about marketing. This led him to a community of growth hackers, where he started to take part actively. Soon, he was catapulted into important roles within the forum, and soon after, he was hired as a member of the team. 
• Growth hacking is misunderstood by many people. The term “hacking” seems to make people believe there is something covert about it. But Growth hacking has no secret principles, there are no ‘tricks’, and there is nothing illegal about it. In his attempt to demystify and clarify the subject, Anuj discovered that there were absolutely no beginners’ books or “for dummies” books on Growth Hacking. This is what motivated him to write the book “Growth Hacking for Dummies”. 
• Growth Hacking is about developing sustainable growth by growing value for the end user. This requires the right team, where everyone is aligned with the idea of creating value for the user. People may be working on several aspects within the organization, and one can be building more features into the product or removing bugs from the application. But all these activities must revolve around creating greater value for the user—this is in essence what Growth Hacking is all about. 

These and more insights in this new episode of Bits About Books with Anuj Adhiya. 

Run time – 49.09 mins.