Bizcast: SaaStories – In Conversation with Steven Brady, Founder and CEO, SXS Consulting, LLC.
Steve Brady is an experienced startup operator and entrepreneur with expertise in revenue design. His past experience in several high-profile startups such as Square and Interseller helped him fine-tune his expertise in Revenue Growth. He founded SXS Consulting with the idea of helping startup founders achieve high volume Revenue Growth. He now works from Portugal, a place that he absolutely adores.
- SAAS has a profound business model, with a low barrier to entry, high margins and low to zero cost of distribution. This makes it possible for SAAS organizations to build a high six figure or low seven figure revenue with very little initial capital. Steve believes that the best person(s) to reach the first quarter of million revenue should be the founder. He also realized that most people could plunge into sales and marketing as routine exercises, provided there is the right playbook to go along with. Steve now runs a course which helps startup founders with product-market fit and revenue design.
- One of Steve’s biggest achievements was growing Interseller. Interseller was founded by two very technical people, who went through an incubator program similar to Y-Combinator’s. After an initial funding they realized they had no experience with go-to-market, and so they found Steve, who would then take on this role. He helped to design the revenue model, and also design customer success and enablement.
- His experience at Interseller was unique in many ways. He started using the product’s free trial when he learnt that the company way looking to recruit sales leaders. This helped him to articulate the user side experience and problems. In designing revenue systems, he also doubled the pricing during the first year, and this turned out to be a success as well.
These and more Stats, Data and inside stories in this insightful episode of SaaStories
Run time – 53.15 mins.