Bizcast: Bits about books – In Conversation with Tony Hughes, Author of ‘Tech-Powered Sales: Achieve Superhuman Sales Skills’.
- Tony Hughes has 35 years of corporate and sales leadership experience and is ranked a top 3 sales expert. He has generated record-breaking results as a salesperson, head of sales, and CEO. He is a best-selling author, consultant, trainer and keynote speaker.
- In this episode Tony Hughes talks about his latest book, “Tech-Powered Sales: Achieve Superhuman Sales Skills”. He along with his co-author propose that almost 70% of what a salesman does today can be automated, and should be, leaving the salesman to concentrate on the human element, which is what machines cannot do. These include building relationships, navigating politics and building a better narrative about the business.
- Today companies are typically spending $1000 per year on their sales tech stack, and it is expected to go up to perhaps $5000 by the end of the decade. While that is indeed a lot of money, that tech stack will make the salesman a sales superhero. The stack will be able to perform myriad automation activities such as set appropriate cadence and frequencies of outreach applicable for different roles in the buyer organization, in running campaigns and outbound in a technology led sales environment.
These and more insights in this new episode of Bits About Books with Tony Hughes.
Run time – 43.15 mins.