• Brad Jeavons started life on a farm in inland Australia, where he first honed his skills on selling, because “you have to do everything by yourself” on a farm. He went to university and studied International Business, where he learnt about Toyota’s business model. 
• He went into sales and even when he was promoted to General Manager, he continued focusing on sales. He gained more than 20 years of experience in sales, talking to customers and sales people. Subsequently he also assumed a consultative role. He then decided to write a book on sales. 
• While most sales books concentrate on techniques and approaches of selling, Brad’s book, “Agile Sales – Delivering Customer Journey’s of value and delight. “, discusses cultural and systems elements of selling, along with customer-centricity and alignment. This implies that selling teams should be based on the customer, not on internal imperatives. 

These and more insights in this new episode of Bits About Books with  Brad Jeavons

Run time – 35.58 mins.