Bizcast: Bits about books – In Conversation with Melissa Madian – Author of ‘Enabler? I Hardly Know Her! How to Make the Sales Experience Not Suck. ‘
- Melissa Madian is the Founder and Chief Fabulous Officer at TMM Enablement Services Inc.. She was one of the first people to pioneer the “sales enablement” role and has spent the past 25 years perfecting the sales experience for revenue-generating teams.
- Enabler, I Hardly Know Her is a book about Sales Enablement. It explains what Sales enablement is, why it is important to the sales process today, and what it means to sales leaders and sales managers. In a sense, it is a ‘Sales Enablement for Dummies’ book, starting from the very basics.
- Interestingly, the author provides several definitions for Sales Enablement. She starts with one definition, but progressing along the chapters, she provides more definitions. The reason is because along her journey as a sales enablement professional, Melissa too has arrived at different definitions of what sales enablement is.
- The book also talks about how to create a great buyer experience throughout the customer journey. Ultimately the goal of sales enablement is to realize revenue using the tools of enablement, while creating a great experience for the buyer.
These and more insights in this new episode of Bits About Books with Melissa Madian
Run time – 33.49 mins.