• What is the problem with claim-based elevator pitches? Well, people don’t buy them anymore. Instead Brant talks about his Inform and Lead method a form of storytelling that is being used to sell Hollywood projects. The core Say less to get more from any pitch or presentation.  
• How did the book come about? Brant stumbled upon the idea that what he has been using to pitch to Hollywood producers can work equally well for a boutique plumbing company if you can frame it with the Inform and Lead framework.  
• When you are pitching one thing to keep in mind is that people want you to get to the point. Quick. And Brant developed his process while pitching to Hollywood producers who would potentially take 15 pitches every single day. How to cut to the chase without compromising your core values? Listen in.  
• The Method? Breaking down an idea, finding the statements of value, putting them in an order that people will understand and leading with information, so people desire the same conclusion that you do. 

These and more insights from the ground in this great episode of Bits About Books. 

Run time – 31.37 mins.