Bizcast: Bits About Books. Listeners’ Choice – Conversation with Amit Agarwal, author, The Ultimate Sales Accelerator
The book talks about a single powerful strategy that contributes to maximizing sales, with emphasis on use case selling. There are several kinds of needs. Even if the buyer has done research, there are still needs that are not known by the buyer. Value can be created by servicing unknown needs as well.
Read MorePodcast (bits-about-books): Play in new window