Lee Ali is the founder and Managing Director of Expo Stars Interactive which he founded in 2007. Lee is an international speaker, entrepreneur, business coach, mentor, sales strategist and a qualified iMA practitioner. He is widely regarded as the go-to source for attendee engagement and trade show exhibition performance. Lee’s passion from very early on in his business career has been understanding what makes people buy and how to truly connect with them so that they are deeply engaged with what you offer. Lee is the founder and managing director of Expo Stars Interactive. This award-winning trade show performance agency supports exhibitors worldwide in engaging more attendees to their booth, converting them into qualified sales leads, raising their brand awareness, and delivering measurable results. Since 2007, the Expo Stars team have been supporting exhibitors at all the major global exhibitions including Arab Health, Mobile World, Congress, CES, GITEX, BAUMA, HP Discover, Cisco Live, Black Hat, Microsoft Convergence, Conn Expo and many more.  

• In this episode, Lee discusses how exhibitors should assess their ROI from event participation. This begins by figuring out why they are taking part in an event in the first place because there can be a wide range of reasons for which organizations decide to exhibit. 
• While the attraction of attendees can be promoted by designing better booths and displays, it is the interaction between the people manning the booths and attendees that makes the difference in obtaining the desired results.  
• In a business, just as you would not hire an accountant to do your designing, so also in the case of events organizations must leverage professional inputs for maximum benefits. The reason why CXO-level decision-makers often fail to derive the best outcomes from events is due to a lack of education on their part as to how events should be handled. 

Run time – 01:17:08